Clientbook Blog
March 23, 2024

The eclectic grandpa trend reshaping fashion retail

Imagine seeing a passerby on the street sporting a button-down cable cardigan, chunky loafers, and eclectic accessories that look like they were purchased at a thrift shop. If you imagined an elderly man wearing this outfit, you'd likely be right. 

But with the "eclectic grandpa" trend growing in popularity among the younger generation, you'd be just as likely to see someone in their late teens or early twenties rocking these pieces.

This aesthetic, also known as "grandpa core", is a style that combines the nostalgia of yesteryear with a bold mix of patterns, textures, and eras. It offers an intriguing blend of comfort, personality, and timeless appeal.

This significant trend highlights a shift towards personalized, expressive fashion choices, emphasizing the importance for fashion retailers to keep a pulse on what today's consumers want from fashion brands so they can adapt and evolve. 

As the trend cycle continues to evolve, bringing vintage vibes and the art of clothing to the forefront of consumer interest, we've gathered everything you need to know about this new direction in fashion, including what's driving it, and how to capitalize on it. 

Want more on earning business from Gen Z? Our FREE eBook has the answers

What does eclectic grandpa mean?

The eclectic grandpa aesthetic transcends traditional vintage, showcasing a curated blend of classic and modern fashion elements. This trend is characterized by an adventurous mix of textures, prints, and accessories, such as oversized blazers, sweater vests, and a collection of clothing that pays homage to the distinctive style of an actual grandpa, infused with a modern twist. 

Embraced by both young men and women, this grandpa style champions the personal style of individuals who express their identity through a rich tapestry of fashion influences, including well-loved pieces like oversized cardigans and a pair of penny loafers that epitomize vintage vibes.

This love of the old-fashioned has also found its way to furniture and interior design. Decor trends within this style favor an array of outfits that balance classic pieces with bold, modern aesthetics, emphasizing the key element of personal expression in both fashion and home decor.

Who is driving this trend and how?

Gen Z, with their arsenal of sweaters and appreciation for style icons like Harry Styles, is at the forefront of this movement. Their approach to the grandpa core trend showcases a dynamic engagement with vintage clothing, button-down tops, and casual sweater vests, highlighting how personal style and sustainability are driving the trend cycle.

TikTok, in particular, has played a pivotal role in the resurgence and popularity of these trends. The platform's algorithm favors unique, authentic content, allowing videos showcasing eclectic fashion and decor to gain viral status quickly. Videos related to the search topic “eclectic grandpa” have accumulated 12.3 million views as of the end of March, illustrating the wide appeal and engagement with these trends among younger audiences.

Furthermore, this demographic values sustainability and ethical consumption, aligning perfectly with the essence of grandpa core, which often involve thrifting and repurposing items to reduce waste. Through TikTok tutorials and style challenges, Gen Z demonstrates how to incorporate vintage pieces into modern wardrobes and interiors, making a statement against the fast fashion and disposable decor culture.

In essence, Gen Z, through platforms like TikTok, is not just adopting these styles; they are redefining them, making a broader cultural statement about the value of sustainability, individuality, and the timeless appeal of blending the old with the new.

Why this trend matters for fashion retailers

For fashion retailers, the rise of eclectic grandpa signifies a shift towards more personalized, expressive fashion choices among consumers. This trend highlights the importance of offering a diverse range of styles and pieces that can be mixed and matched to create individualized looks.

Embracing this movement benefits retailers in the following ways, just to name a few:

Cater to a growing customer segment

First, you can cater to a growing segment of consumers looking for unique, expressive fashion options that set them apart from the mainstream. To cater to consumers drawn to collections with character, fashion retailers must offer a diverse color scheme and closet staples that align with the eclectic grandpa aesthetic.

Emphasizing customer service that understands the unspoken rule of fashion—balancing comfort with chic cardigans and casual elegance—retailers can connect with customers looking for pieces that reflect their personal style.

Enhance your customer engagement

Next, keeping a close eye on this trend and marketing your products around it will enhance customer engagement. After all, consumers are far more likely to engage with brands that resonate with their personal style, keep up with current trends, and know how to make celebrity styles approachable for the average consumer.

By offering styling advice, mix-and-match options, and personalized recommendations that resonate with the eclectic, grandpa core aesthetic, you prove to your shoppers that you're an industry expert that can be trusted.

Aid your efforts in sustainability

Finally, this trend naturally lends itself to help retailers drive sustainability by promoting timeless pieces that can be styled in multiple ways, appealing to the environmentally conscious shopper. The resurgence of vintage clothing and the popularity of styles like casual sweater vests and beige sweaters speak to a broader trend in fashion: sustainability. 

The grandpa trend, with its emphasis on well-loved pieces and the rule of fashion that prioritizes longevity over fleeting trends, offers a blueprint for a more sustainable approach to consumer fashion.

How client management software like Clientbook can help

Client management software like Clientbook plays a crucial role in helping fashion retailers capitalize on trends like these. By leveraging technology to understand customer preferences and purchase histories, retailers can offer personalized recommendations that resonate with the eclectic personal style of each customer. 

Clientbook enhances the customer experience by ensuring that interactions are meaningful and relevant, fostering loyalty and encouraging repeat business. Furthermore, the insights gained from customer feedback and behavior analytics enable retailers to refine their offerings, ensuring that their collections always include the vintage vibes and key elements that customers seek. 

In a fashion landscape where what’s in is ever-evolving, and the demand for personalized service is increasing, client management software becomes an indispensable tool for retailers aiming to stay ahead of the curve.


The eclectic grandpa trend is more than a fleeting fashion moment—it's a movement toward more sustainable, personalized, and expressive style choices. For fashion retailers, understanding and embracing this trend is essential for connecting with a customer base that values individuality and authenticity. 

By leveraging client management software to enhance customer service and tailor offerings to meet the unique needs and preferences of their clientele, retailers can not only capitalize on the trends, but also position themselves for long-term success in a competitive industry. Book a demo to see how Clientbook can give you a head start.

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