Clientbook Blog
June 12, 2024

What is predictive AI?

Smart commerce depends on effective integration of emerging technologies in order to harness sustainable, efficient, and profit-producing power. Predictive AI serves retail shops across product types and industries by transforming how you use data to approach marketing and customer management. Instead of relying on outdated analytics or error-prone human factors, adopt a simple yet supremely effective tech solution.

Clientbook’s predictive AI Smart Assistant offers exactly what you need to transform collected data into actionable insights that boost your success strategy ever higher. In this article, we'll go over what predictive analytics are, how they can help brands predict future events and behaviors of their customers, and finally, how Clientbook can help retailers get started. 

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Predictive AI explained: understanding new tech

Artificial intelligence (AI) is all the rage in the business world these days. While assistive and generative AI get a lot of attention, predictive AI offers more for retail businesses who want to improve sales numbers and customer retention

First, it helps to understand how it works and what it does. Don’t worry—you don’t need any programming skills or super-technical knowledge to take advantage of its power.

AI uses advanced statistical algorithms and machine learning systems to work with inputted or automatically gathered data. Predictive models use this method to recognize patterns of activity or behavior, when speaking about customers’ shopping and site interaction habits, and make predictions about what they will do next.

For example, if a customer bought a new product every three months in the past, it makes sense that they will buy one three months in the future as well. This is a simple representation of the power of digitally assisted prediction methods. The best systems can detect patterns and make predictions much more complex than this.

How predictive AI helps companies succeed

Implementing predictive AI, like the Smart Assistant, in your retail company works because it takes over for many other tasks insufficiently served by current methods. These include:

Analyzing customer behavior

AI uses data on past interactions and transactions to provide future predictions about events and behavior, like in the previous example of a three-month purchase history aiding product recommendations

This is useful on both a micro and macro level. Analyzing a single customer’s track record allows you to segment your audience more effectively. Looking at larger scale behavioral trends helps with overall marketing and product release strategies.

Forecasting future trends and sales

It’s always nice to know when a customer is likely to shop with you soon, or when a product is going to become popular. Predictive AI can play a big role in retail forecasting like this to track all sorts of trends. 

Not only can this help you handle financial planning, it also contributes to more streamlined inventory management and seasonable or holiday-related marketing efforts. By tracking high-quality data about consumer behavior, your marketing and sales teams can power up their product recommendations at exactly the right time.

Predicting and preventing churn

If you can recognize customers who may stop ordering from you or identify incidents or trends that lead to a general downturn in brand reputation or sales action, you can do something to prevent it. 

All retail brands have to deal with churn, but predictive analysis systems focus your protective efforts considerably. They can even help you determine what type of customer interactions are most likely to minimize the risk of losing them to another brand.

Marketing to customer segments effectively

Retailers who fail to properly segment their customer lists end up wasting a lot of time, effort, and money. While simple systems can help with segmentation, predictive AI takes many more factors into account and does so with extreme accuracy and speed. You want every customer to get exactly the right marketing that will resonate with their place in the shopping and buying process.

Optimizing ads, communication, and pricing

Ultimately, optimization is what a predictive AI model does best. By analyzing past sales activity and customer actions over time, it can help you identify the best advertising methods, platforms, and designs, communicate more effectively with customers, and adjust prices to maximize seasonal buying trends or other specifics.

All these abilities of AI-powered analytics and algorithmic decision-making work together to provide multiple benefits, deeper insights, and future predictions that align your strategies with consumer demand.

Benefits of predictive AI in the retail industry

The services provided by this tech are obvious benefits no matter what type of consumer-focused retail brand you operate. The Smart Assistant’s power leads to success by providing these advantages to the company as a whole.

Speed: AI tech gives fast results

Nothing currently available to small and medium enterprises comes close to the speed of predictive AI tech when it comes to the type of data analysis you need to succeed. It processes information so much more quickly than basic digital systems and transcends human intelligence capabilities by an immeasurable amount. 

You need fast information to make smart business decisions. When new product trends emerge or a holiday buying season approaches, you don’t have the luxury of waiting around to see what happens.

Savings: Waste less money overall

Optimize inventory management, avoid costly marketing mistakes, reduce wasted time, people power, and resources, and even prevent customer returns due to dissatisfaction. While predictive AI alone can’t promise a certain amount of savings, the benefits streamline everything in a way that leads to more budget-friendly operations. 

Use the extra funds for product development or to move into new markets. In today’s global retail world of ecommerce, success often centers on expansion.

Efficiency: Minimize errors and optimize strategies

Saving time and money is all about efficiency, but another side of it involves minimizing mistakes. By forecasting what customers want based on past activity, you greatly reduce the risk of waste. 

Plus, automated AI tech allows your retail sales associates to focus on more creative and strategic implementation rather than data collection activities. Shoppers want a human touch, so it makes sense to dedicate employee time to improving relationships.

Customer satisfaction: Give shoppers exactly what they want

Better still, give it to them precisely when they want it… and avoid the stuff they’re not interested in at the same time. The more effective analysis of the shopping experience, the easier it is to streamline all marketing, communication, and product offers to the individual. This positively affects every stage of the customer services experience.

Stay ahead of the competition with Clientbook Smart Assistant

Save time, money, and sales with the AI-powered Smart Assistant from Clientbook. No matter what products you carry in your store, your success depends on accurately collected and analyzed data that lead to informed decisions. Forget manual systems or expensive outsourcing. Improve results with artificial intelligence that never takes a day off or misses a single detail.

The Smart Assistant looks into past and current data and delivers up-to-the-minute notifications that guide your marketing and customer management efforts. Combined with automated messaging and other Clientbook services, your brand harnesses the power of predictive AI in a way that will help you keep more customers engaged, predict future outcomes, and get more repeat sales.

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