Spent over $12k in marketing (newsprint ads, PR firms, TV morning show appearances, FB and Google ads, 12k print mailers). Resulted in 98 appointments set and $29k in sales ($17k if you take out marketing expenses).
Spent <$6k in marketing (no newsprint, no PR firms, no TV appearances, significantly cut FB and Google ads, only 8k mailers). USED CLIENTBOOK. Resulted in 183 appointments set and $39k in sales on a goal of $36k (>$33k if you take out marketing expenses).