If you’re still relying on email to connect with your clients, it might be time to rethink your strategy.
Today’s shoppers live on their phones and they actually read their texts. While the average marketing email has a 20% open rate, text messages are opened 98% of the time, usually within minutes.
For luxury jewelers, that means your next sale or relationship-building moment doesn’t need to wait for an inbox refresh. It’s just a message away.
Texting has become the fastest, most personal way to reach both current and prospective clients. This is especially true ahead of the holiday season, when everyone’s looking for that perfect piece but may not have time for long phone calls or crowded inboxes.
The good news? You don’t have to start from scratch every time you send a message. Building text templates inside your CRM, texting platform, or clienteling tool (like Clientbook) lets your team send consistent, high-quality messages quickly while still keeping that personal touch.
Here are 10 tried-and-true text templates you can use to start more conversations, build stronger client relationships, and drive more sales this season.
1. Welcome message for new clients
When to use: After a new customer joins your database or visits your store for the first time.
The first text you send sets the tone for the entire client relationship. A warm, personalized message lets the client know they’re more than just another name in your system. It also opens the door for future communication. That way when you reach out later with an event invite or product suggestion, it feels natural and familiar.
Example:
“Hi [First Name], this is [Associate Name] from [Store Name]! It was great meeting you today. I’d love to help you find something perfect next time you’re in. What styles do you usually love?”
Keep it short, conversational, and authentic. Avoid generic “thanks for stopping by” messages and instead invite a response by asking a light, open-ended question.
2. Thank you for your purchase
When to use: Immediately after a sale.
A simple thank-you text goes a long way toward building loyalty. It reminds the client that your relationship doesn’t end once they’ve paid, but continues with care and follow-up. For high-end purchases, this kind of thoughtfulness can turn a one-time shopper into a lifelong client.
Example:
“Hi [First Name], thank you for choosing [Store Name]! I hope you love your new [product type]. I’ll check in soon to see how it’s wearing. Enjoy it!”
Don’t forget to add details to personalize the message further. Mention the piece, the occasion, or even a comment from your in-store conversation. These small touches make the message feel heartfelt rather than automated.
3. Repair or service reminder
When to use: For cleanings, inspections, and aftercare appointments.
One of the easiest ways to stay top-of-mind is to check in about something that benefits the client, not just the store. Service reminders do exactly that. They show that you care about keeping their jewelry in top shape and bring them back through the door where additional purchases often happen naturally.
Example:
“Hi [First Name], just a friendly reminder that it’s time for your complimentary jewelry cleaning or inspection. Can I schedule you a quick appointment this week?”
This kind of outreach doesn’t just generate repeat traffic. It reinforces your store’s reputation for exceptional service and professionalism.
4. Wishlist follow-up
When to use: When someone has shown interest, but hasn’t purchased.
Clients often browse and fall in love with a piece, but life gets busy and the moment passes. Sending a digital wishlist of the items they liked most can bring that excitement right back. When positioned helpfully, not pushy, it feels like a favor, not a sales pitch.
Example:
“Hi [First Name], I noticed a few more items that were like [product name] around the store and added them to your [Spouse Name]’s wishlist for you. Are there any in here you want me to set aside for her birthday next month?”
Add value by mentioning limited availability, or offer to send more photos or similar styles. This gives the client a reason to engage, not just scroll past.
5. Holiday gift suggestion
When to use: During the holiday season or before major gifting occasions.
The holidays are a high-stakes time for your clients. They want their gifts to be meaningful, but they’re also short on time. Reaching out with thoughtful, specific ideas makes you the hero of their holiday shopping story.
Example:
“Hey [First Name]! With the holidays around the corner I thought I’d check in to see if you have any ideas for [Spouse Name]? We have new [product category] in store that your [relationship, e.g., wife] would love. Want me to text a photo?”
By positioning yourself as a personal shopper rather than a salesperson, you turn what could be a transactional exchange into a service that builds loyalty and drives seasonal sales.
6. Anniversary or birthday reminder
When to use: When a special date or life event is coming up.
This one’s pure magic for jewelers. Remembering an anniversary or birthday, sometimes even before the client does, shows care, attention, and sophistication. It also happens to spark exactly the kind of “last-minute gift” urgency that leads to immediate purchases.
Example:
“Hi [First Name], I know your [Anniversary/Birthday] is coming up soon! I’d love to help you find something special to celebrate!”
If you know the specific occasion or milestone (like “10th anniversary” or “daughter’s graduation”), include it. These kinds of personalized touches make your message irresistible and turn every life event into a reason to come back.
7. Event invitation
When to use: When promoting a trunk show, holiday party, or special shopping event.
Inviting someone personally makes them feel included, not marketed to. A quick text is far more effective than a mass email for driving attendance, especially when it’s phrased like a friendly note from a trusted associate.
Example:
“You’re invited! Join us at [Date/Time] for our Holiday Sip & Shop at [Store Name]. I’d love to see you there. Can I save you a spot?”
Follow up with a reminder a day before the event and a final message to thank attendees afterward. Consistent, warm communication like this strengthens your store’s community feel.
8. Pickup or order ready notification
When to use: When a client’s repair, custom order, or special piece is complete.
Timely communication builds trust. Letting customers know their item is ready for pickup shows reliability and care. Plus, it brings them back into your store, where they’re likely to browse again.
Example:
“Hi [First Name], your [item] is ready for pickup at [Store Name]! We can’t wait for you to see it. Will you be stopping by today or tomorrow?”
If possible, attach a photo or video of the finished piece. It adds excitement and makes the text feel like a reveal moment, not just a notification.
9. Post-purchase check-in
When to use: A few days or weeks after a sale.
Checking in after the fact keeps the relationship alive and reinforces that you care about their satisfaction. It’s also a subtle way to invite feedback, testimonials, or future appointments without asking outright.
Example:
“Hi [First Name], how are you loving your new [item]? I’d love to see how it looks. Feel free to text me a photo or stop by for a quick cleaning!”
Even a simple “It’s perfect, thank you!” reply means you’ve kept the line of communication open. That’s invaluable when it’s time for the next purchase.
10. VIP or repeat client appreciation
When to use: For top clients, repeat buyers, or loyal brand advocates.
The best clients love to feel seen and appreciated. And a little exclusivity goes a long way. A message that gives them early access or inside info tells them they’re part of an inner circle.
Example:
“Hi [First Name], as one of our favorite clients, I wanted you to be the first to know: we have exclusive new arrivals this week. Want me to send a preview?”
This approach sparks curiosity and rewards loyalty. And when you consistently treat your best clients like VIPs, they become your biggest brand ambassadors.
Making the most of your text campaigns with Clientbook
Texting is powerful, but managing dozens (or even hundreds) of clients across your team can get messy without the right system.
That’s where Clientbook comes in.
Clientbook makes it easy for your entire sales team to send messages that feel personal but scale effortlessly. With Clientbook, you can:
- Save reusable text templates so every associate communicates consistently
- Personalize each message automatically with client details, preferences, and purchase history
- Send messages one-on-one, in mass, or to segmented client groups
- Track conversations and follow-ups all in one place
Whether it’s a one-time thank-you or a seasonal campaign, Clientbook keeps your team organized, professional, and client-focused.
Final thoughts
Great client relationships don’t just happen at the counter. They’re built in the moments between visits.
Texting gives you a simple, powerful way to stay connected, stay personal, and stay top-of-mind. Whether it’s a thank-you, a reminder, or a thoughtful “thinking of you” before the holidays, the right message can turn one-time buyers into lifelong clients.
And with Clientbook, those messages are just a tap away.
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