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If you are pricing a done-for-you text campaign for a jewelry store event, the search results will show you a lot of software price tables. Those numbers rarely answer the question, because they price a texting platform your team still has to run. A done-for-you campaign is a service: someone else writes the invitations, sends them, answers every reply, and books the appointments. What it costs depends on how the provider prices that work, how many customers you want to reach, and what is included once the replies start coming in. Concierge by Clientbook, for example, is priced per event by the number of customers contacted, with a minimum per event and a one-time setup fee that is waived for existing Clientbook customers.
This guide covers the pricing models you will run into, what drives the cost of an event campaign, how a campaign gets scoped, and the questions to ask any provider before you sign. We run one of these services, Concierge by Clientbook, so we use it as the worked example throughout. Current Concierge rates are published on the Concierge pricing page, and we keep the numbers there so this guide stays accurate when they change.
The Three Ways Event Texting Gets Priced
Most options for event text outreach fall into one of three models. They are priced differently because different people do the work.
A texting platform your team runs. You pay a subscription, often with message credits or per-message charges on top. The software is the product, so your staff writes the invitations, sends them, and answers every reply. This model also costs associate hours in the inbox during your busiest weeks, which the invoice does not show.
An agency or freelancer. Usually a project fee or a monthly retainer, sometimes with the texting platform billed separately. What is included varies widely, so read the scope closely. Some agencies write and send the campaign, then hand the replies back to your store.
A managed event service. Priced per event, based on the number of customers contacted. The provider writes, sends, handles replies, and books appointments as one service. Concierge works this way.
Comparing a subscription price to a per-event price is comparing two different products. The fair comparison is the total cost of getting one event's invitations out and every reply answered, including your team's time.
What Drives the Cost of an Event Campaign
Whichever model you choose, the same handful of factors moves the price.
How many customers you invite. This is the biggest driver in a per-contact model. Concierge counts a contact as one customer your store chooses to invite. Follow-ups to that same person do not add to the count, and you are not charged extra for customers who do not reply or who opt out.
Which segments you choose. Inviting your full list costs more than inviting your VIPs, recent buyers, and lapsed clients who fit the event. A smaller, well-chosen list can do more for a trunk show than a bigger one.
Whether replies are handled for you. Sending is cheap. Answering hundreds of individual questions about dates, parking, featured designers, and whether a spouse can come is where the labor sits. Ask every provider who answers the replies and for how long.
Whether appointments get booked. Collecting interest and booking specific times are different amounts of work. Concierge can book each customer into a time, or collect interest and let your staff schedule.
Setup. A new phone number, a connection to your POS for purchase history, and account configuration. Concierge charges a one-time setup fee at signup, and it is waived for existing Clientbook customers.
Minimums and terms. Ask whether there is a minimum per event and a contract term. Concierge has a minimum per event, with no long-term contract and no recurring fees between events.
How a Concierge Campaign Is Scoped
Scoping a managed campaign is mostly about dates and the list. Here is the Concierge timeline, which gives a sense of how much lead time a done-for-you campaign needs.
- Register the event at least three weeks out. You share the event name, dates and hours, roughly how many customers you want to contact, and details that help the team write the invitations, such as the theme, featured designer, or offer.
- Connect your POS at least 14 days before, if you are not a Clientbook customer and want the texts to use purchase history. Clientbook customers skip this step, since customer data comes from the Clientbook account.
- Upload the customer list at least 10 days before. Each customer needs a name and a mobile number, and the Concierge terms ask you to include only customers who have given consent to receive promotional texts from your store. You decide exactly who is on it. Our guide to SMS consent for jewelry stores covers the basics, as a courtesy and not legal advice.
- Review sample messages about 48 hours before outreach starts. Use them to confirm the dates, location, offer, and booking details.
- Follow results as they happen. The Concierge dashboard shows who is Interested, who is Confirmed, and who Needs Response from your store.
Payment timing and terms are listed on the Concierge pricing page.
What Is Included in a Done-for-You Campaign
The word "managed" covers a lot of ground, so get the inclusions in writing. For Concierge, every event includes:
A dedicated phone number for the campaign, so opt-outs are recorded on that number instead of your main store line, and you receive the list of opt-outs after the campaign
A personalized one-to-one text to each customer, written using details such as past purchases or a partner's name when that information is available
Every reply handled by the Concierge team during business hours, including confirmations, reschedules, and follow-ups with people who have not answered
Appointment booking, if you want it, plus reminders before the event
Questions only your store can answer, such as a repair status, passed to your team
A report on customers reached and appointments booked, and revenue attribution after the event when you load a sales and special-order report
Texts go out under the name Bailey, introduced as part of your store's marketing team, so clients do not walk in expecting an associate who never texted them.
How to Judge Whether It Was Worth It
Judge the price against results, and check how those results were measured. The Concierge case studies publish their methodology, including the attribution windows and what the team could and could not prove. Two published results:
At Schmitt Jewelers' trunk show, 13 of the 15 event-day buyers who came through tracked marketing were text recipients (87 percent), and the texted group converted 25 times better on event days than customers who got only email and mailings.
At Herzog Jewelers' holiday event, the campaign drew a 10.8 percent response rate, and 71 percent of event-day buyers were not repeat holiday shoppers from the prior year.
For your own event, set the measurement up before the invitations go out: decide the attribution window, keep the list of who was texted, and pull your POS sales against it afterward. The methodology sections of the Schmitt and Herzog case studies show how that matching was done. If you run events in Clientbook yourself, the Events dashboard ties appointments and sales back to the event; our post on knowing whether your jewelry store event worked shows it.
Questions to Ask Any Provider
What exactly is counted and charged: customers, messages, segments, or replies?
Is there a minimum per event, a setup fee, or a contract term?
Who answers replies, during what hours, and for how long after the event?
Will you book appointments, or only collect interest?
Which phone number do the texts come from, and what happens to my main line if someone opts out?
Can I see sample messages before anything sends?
How will you report results, and how do you attribute sales?
Frequently Asked Questions
Do I need to be a Clientbook customer to use Concierge?
No. Concierge works with a customer list you provide, whether or not you use Clientbook. If you do use Clientbook, the setup fee is waived and your customer data comes from your Clientbook account.
Is there a long-term contract?
No. Concierge is booked per event, with no annual contract and no recurring fees. You can pilot it with a single event and one segment before deciding on the next one.
How is this different from running the event in Clientbook myself?
Clientbook Events is a feature on the Elite plan that your own team runs: you write and schedule the messages, and your associates handle replies. Event messages count toward your plan's monthly mass message limit. With Concierge, the Concierge team does the outreach and replies for you. Our explainer on what Clientbook Concierge is compares the two.
How far ahead should we book?
Register at least three weeks before the event. That leaves time for the list, sample messages, and outreach early enough that clients can plan around the date.
Who decides which customers get the text?
You do. Concierge contacts only the customers on the list you share, and the team can help you pick segments such as VIPs, lapsed clients, and past buyers.
Price the Event You Have in Mind
The quickest way to get a real number is to bring a real event: the date, the type of show, and roughly how many customers you would invite. The Concierge pricing page has current rates and a calculator, and you can register an event in a few minutes from clientbookconcierge.com.
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