Paul Yoachum

Vice President of Marketing

Paul is the Vice President of Marketing at Clientbook (a clienteling tool for retailers that increases in-store foot traffic and sales).

Five clienteling tips to help you survive inflation

Apr 20, 2023

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Paul Yoachum

Five clienteling tips to help you survive inflation

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Paul Yoachum

The clienteling gap…and how to close it

Feb 7, 2023

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Paul Yoachum

The clienteling gap…and how to close it

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Paul Yoachum

The psychology of the consumer buying experience

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Paul Yoachum

The psychology of the consumer buying experience

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Paul Yoachum

Clientbook Raises $4.5M Strategic Funding Round After Experiencing Record Growth in 2020

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Paul Yoachum

Clientbook Raises $4.5M Strategic Funding Round After Experiencing Record Growth in 2020

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Paul Yoachum

How to track, measure, and maximize customer foot traffic

Apr 25, 2023

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Paul Yoachum

How to track, measure, and maximize customer foot traffic

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Paul Yoachum

Three reasons why your sales associates aren’t clienteling

May 10, 2023

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Paul Yoachum

Three reasons why your sales associates aren’t clienteling

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Paul Yoachum

What happens to your clients when your best sales associate quits?

Mar 14, 2023

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Paul Yoachum

What happens to your clients when your best sales associate quits?

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Paul Yoachum

Online vs. in-store shopping: Will online stores drive you out of business?

May 2, 2023

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Paul Yoachum

Online vs. in-store shopping: Will online stores drive you out of business?

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Paul Yoachum

You Acquired a New Customer and Got a Review…Now What?

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Paul Yoachum

You Acquired a New Customer and Got a Review…Now What?

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Paul Yoachum

Six tips for growing your small retail business

Jun 1, 2023

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Paul Yoachum

Six tips for growing your small retail business

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Paul Yoachum

How to Fail in the Jewelry Business

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Paul Yoachum

How to Fail in the Jewelry Business

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Paul Yoachum

What’s the difference between a client and a customer?

Jan 17, 2023

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Paul Yoachum

What’s the difference between a client and a customer?

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Paul Yoachum

Curated articles

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